StillForm Yoga & Movement
A grounded, design-forward website for an independent movement studio, featuring interactive weekly schedules, class filters, and intro passes.
Project Background & Intent
StillForm Yoga & Movement delivers an earthy, editorial digital presence that reflects mindful movement, intentional breathwork, and inclusive community. The platform enables students to explore diverse practices—from dynamic Vinyasa to restorative Sound Meditation—filtered effortlessly by intensity level and physical style. With an interactive weekly timetable, detailed instructor philosophies, and frictionless trial pass booking, the site turns curiosity into regular studio practice.
Targeting Yoga practitioners of all levels, mindful movement enthusiasts, and beginners looking for an inclusive, grounded studio, the platform is engineered to eliminate friction, instill credibility, and maximize user conversion across all device screens.
Strategic Objectives
- 01
Demystify Movement for Beginners: Provide clear intensity ratings and beginner guides so new practitioners feel immediately welcome and capable.
- 02
Streamline Weekly Schedule Exploration: Deliver a rapid, mobile-responsive schedule view that helps daily commuters find convenient morning or evening slots.
- 03
Drive Membership & Intro-Pass Conversions: Highlight high-value introductory packages with prominent calls-to-action to maximize first-time studio visits.
Key Design Decisions
Intensity-Coded Visual Badging
Developed a subtle visual classification system for classes (Gentle, Moderate, Dynamic, Restorative) so students can gauge physical demand instantly at a glance.
Earth-Toned Naturalism
Selected a terracotta-and-sage color harmony on raw linen backdrops to reflect natural studio wood, linen bolsters, and clay planters, establishing a tranquil, grounded atmosphere.
Zero-Friction First-Timer Orientation
Placed dedicated 'First Time at StillForm?' onboarding sections directly adjacent to the class timetable to resolve logistical concerns before they lead to checkout drop-off.
Multi-Device Presentation & Architecture
